Brand Design Process
Discovery, Hello
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This is our initial contact. The place where you learn about the services I offer and where I learn an overview of your business and design needs.
Welcome Guide, Let’s Do This!
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You and I look like a great fit! Here is a little more about me, my Branding Process, Design Package Details & Pricing and a Custom Quote.
Brand Strategy, Road Map
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Within the Brand Strategy meeting we will discuss and identify your brand’s purpose, promise, mission, values, attributes, audience, vision, positioning, competition, personality, voice, messaging, and goals. Once these aspects are determined, they act as the foundation of your brand. They allow the build up of design and visuals to properly communicate and connect your message to your audience.
Brand Proposal, Your Custom Choices
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This document is an organized proposal of your brand. It contains everything we discussed in the Brand Strategy Road Map. As a proposal, everything compiled acts as a draft for your review for the brand identity finalization.
It also contains three brand design concepts. Each concept is designed to fit the brand strategy. You and/or your business leaders can choose one concept to go forward with. This chosen concept will be refined into your final brand design. You will have three rounds of revisions for your chosen design.
Brand Presentation, Brand Completion
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This presentation will include all of your finalized Brand Identity elements both external (visuals) and internal (strategy). Including everything listed in the Brand Identity package.
Brand Style Guide, File Type Guide
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A file transfer will take place from designer to business owner for the final turnover. The designer will provide a Brand Style Guide (how to’s and how not’s for your brand visuals). A File Type Guide will be given to instruct which files are used for what (png, jpeg, pdf, ai, etc.)
