Ice Cowboys | The Client
BRAND STRATEGY, BRAND DESIGN, ICE BAG DESIGN, ICE VENDING MACHINE DESIGN & SOCIAL MEDIA CONTENT
Ice Cowboys’ aim is to help Austin outdoor enthusiasts stay safe, cool, and hydrated in the Texas heat through convenience, quality, and technological innovation while providing eco-friendly options to help preserve the city of Austin.
LOGO CONCEPT
The main imagery here is the Cowboy’s Belt Buckle. Belt buckles are given for accomplishments in the “cowboy” world for such things as barrel racing, bull riding, team roping, etc. Similarly, when an individual uses your products, it is like a reward for them. Ice cold refreshments during a run, during hard work, or finally getting to relax and have some fun on the weekend. Leather pressed ornamental designs accompany every styled-out cowboy. On belt buckles, and other cowboy gear. In lieu of floral designs, snowflakes are the main feature of the ornate designs.
Snowflakes represent the cold. And that is exactly what your customers can expect from your products. Each snowflake is special, perfect for a magical winter wonderland aesthetic.
The Font used here is a western font. Perfect to evoke the cowboy essence that people will immediately feel when looking at it.
“I am really impressed. I have sat through many design presentations before and Erin’s presentation and delivery are superior. She’ll have my business in the future.”
Ahmed Zedan | Owner, Ice Cowboys