MARRAKECH MODERN | The Client
BRAND DESIGN
Welcome to this stunning and spacious downtown Dallas oasis, located in the legendary Deep Ellum neighborhood close to all the attractions Dallas has to offer.
A spacious yet chic setting, where guests can escape and enjoy an exotic urban oasis with a breathtaking view of Downtown Dallas. A balcony inspired by a Japanese Zen garden that prioritizes comfort and peace. Our guests can enjoy all the comforts of home, along with amazing features and amenities in a stylish and coveted setting.
LOGO CONCEPT
I researched Moroccan architectural styles and came upon these beautifully curved archway doors. For the logo, I followed the door concept. Not only are doors representative of homes but doors also represent opportunities, “when a door closes, another opens.”
I wanted the doors to appear in the position of open. I wanted a light to shine through the doors. A light representing new experiences, new enlightenments.
At the bottom of the logo design, is a stylistic key bit. Marrakech Modern holds the key to the door of enlightenment and new experiences.
Two “M’s” make up the overall shape and direction of the doors and the key elements,
For the font, I wanted the crossbar direction to be upward and forward. Representing growth and betterment.
There are breaks in some of the characters that mimic the breaks in the logo mark.
“I’ve been in a lot of design meetings and Erin’s is superior. She has more than my recommendation, she has my business.”
Ahmed Zedan | Owner, Marrakech Modern